You can't escape your brand.
The perception of branding connotes mystery, creating a realm of “unknowns.” The truth is, it's not a mystery. Brand management is understandable and can add immense value to a company. Whether you're a company starting from scratch, in need of a brand refresh or seeking support for your existing brand, a little brand nourishment can go a long way.
brand perception
A simple way to gain a better understanding of brand perception is to visualize two oval shapes. One represents the way a company views itself or its product. The other represents the way people outside the company perceive that same company or product. How much or how little they overlap represents how strong or how weak the brand is. So with that in mind, our relationship with our clients becomes clear – to bring the two viewpoints as close together as possible.
All brands are in need of one of the following:
- brand creation
- brand refresh
- brand support
brand creation
Your first tier of marketing materials speaks volumes of who you are and what you do. Laying the brand foundation becomes your defining moment, your thumbprint, your identity. One of perige's strengths is the pure passion to create outside of the box.
It all starts with the core elements, which are:
- management (personality of company)
- company name
- logo/logotype
- tagline
- corporate colors
- corporate fonts
These core elements become the foundation for the rest of your brand, so the composition needs to be solid. Leave one of these core elements out and you'll be in need of a brand refresh sooner than you'd like.
brand refresh
perige realizes what time can do to the look and feel of a company. Time can build loyalty and awareness but can also date a company's image. A successful brand refresh capitalizes on the investment of time – invaluable in a world of immense competition.
When looking at a brand refresh, keep in mind the following:
- brand equity
- brand awareness
- brand perception
Whether you want to polish up the edges a bit, create more brand awareness or change the way your brand is perceived, we can help.
brand support
perige understands established companies and we know how to implement brand protocol for specialty items and projects. New elements should reaffirm the original brand focus. Consistency is power because repetition brings conviction.
If you are interested in having us create, refresh or support your brand, feel free to contact us to check our availability.
